100 years Meijer Potato

In 1920, Kees Meijer started his business as a potato trader. He worked to realise a more enjoyable life for his family and himself. September 2020 will mark the company's 100th anniversary. Recent developments and measures to prevent new COVID-19 outbreaks mean that we cannot celebrate this important milestone at the moment. However, we would like to use this opportunity to inform you about our new name, corporate identity and website. 

100 years innovation

When Kees Meijer sr. founded his company 100 years ago, he could not have foreseen how distinguishingly innovative and quality oriented the company would be in 2020. However, the trust that he had in those days -  in potatoes and in the people that he worked with - still defines our organisation today.

Kees' idea and passion and the focus and customer orientation that he and his family and employees contributed over the  years, have made Meijer Potato what it is now: One of the world's leading international potato breeders. 

The passion and enjoyment that my colleagues and I experience in this  beautiful company are nourished by our joint mission: Everybody deserves to enjoy food. Potatoes offer many more opportunities that we want to develop in collaboration with you and our other partners. That is what we express with our tagline: "Building on Potential".

To support our ambition, we have developed a new visual identity, a new website and a new logo that match our organisation of today.

We are grateful for our collaboration with you and our other seed potato producers and our partners and customers. We hope that mutual trust is and will remain the basis for shared success and enjoyment in the future. 

Yours sincerely, 
Erika den Daas

Meijer Potato Online

On our website, we share information about our company and bring you up to date about our varieties or our attendance to events.  We hope to keep improving the website, so if you have any wishes, tips or remarks about our website or services, we look forward to hearing from you. Please inform your contact person at Meijer Potato or send an email to: info@meijerpotato.com

Meijer lab
Building on potential

New packaging:
Jute, Jumbo and Poly sacks

Apart from our website and name, we have changed our logo as well. You will see the new logo on all packaging materials shortly.

The new sacks will be supplied once the current stock is finished as we like to use all stock and supplies responsibly. If you have any old sacks in stock, please use them up before using the new packaging materials.

What has changed?

  • New name: C. Meijer BV is now Meijer Potato
  • New logo: Changes for a fresh and up-to-date look
  • New website: A professional presentation for all audiences
  • Inspiring story: An expression of our purpose and values

Of course, you will notice the changes when you visit our offices, meet us at events or on social media and receive our new packaging or variety brochure. We look forward to meeting you in person to bring you up-to-date. 

If you have questions or remarks, please let your contactperson at Meijer Potato know or contact us through the button below.